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WordPress & front-end developer · 12+ years

Experimenter,
Karen Vartapetov

I build systems that give people their time back.

Then I spend mine making games.

About me

Karen Vartapetov

Efficiency, without the grind.

At some point I realized that time is the one resource you can’t get back. But the answer isn’t squeezing more work into every hour. I automate routine tasks — at work and at home — so there’s room left for family, for rest, and for making things I care about. That’s the only kind of efficiency I believe in.

Let's talk

contact@karencold.com

I learn by experimenting.

I take a real problem from my own life — managing finances, planning meals, keeping a shopping list — and try to solve it with AI and automation. Then I write about what actually worked, what didn’t, and why. No hype, just notes from real experiments.

Shorter notes and updates go to LinkedIn:

What I Do

Build. Test. Share.

  • Experiments with AI & Automation

    I test AI tools and automations on real everyday problems: email, documents, personal finances, finding information. Each experiment ends with an honest write-up — the setup, the results and the limits. If a workflow saves time for me, there’s a good chance it’ll save time for you.

  • Game Development

    I make story-driven games — design, code, and more and more of the art and music myself. I’m drawn to games where systems and story work together. I share the process openly: what works, what breaks, and what I learn about game design along the way.

  • WordPress & Web Development

    Over 12 years of WordPress and front-end development. Today I build tools and plugins that simplify everyday workflows, using AI coding agents to move faster without cutting corners. I take on occasional projects when the fit is right.

WordPress Automation

Do the same thing in WordPress every week? It can probably run by itself.

I find the manual, repetitive work in your content workflows and in data that moves by hand — between your site, spreadsheets, forms, CRMs and messengers — and automate it.

  • 1-hour audit call, no admin access needed
  • Written summary within 2 working days
  • €150 audit, €100 credited if you order within 30 days
See how the audit works

Web Projects

Some of the sites and interfaces I’ve designed and built.

Contact me

Happy to talk about automation, games or an interesting project.